5/11/11

SMIRNOFF® auditions for DJs "Master of The Mix" LA, Houston, MIA, ATL, NY & Detroit


SMIRNOFF®, the world's best-selling vodka, is kicking off round two of the successful reality television show, Master of the Mix. This time, deejays in six select cities will get the chance to audition for their place in music history. Returning for Season 2, Grammy awarded producer/DJ, Just Blaze, and world famous DJ, Kid Capri are turning up the competition as they search the nation for the next Master of the Mix. "SMIRNOFF's first endeavor into reality television was extremely rewarding, so coming back for Season 2 of Master of the Mix was a no brainer," said David Tapscott, Brand Director, SMIRNOFF. "SMIRNOFF is always looking to elevate the night while drinking responsibly and working with deejays who share that same passion is a natural fit for our brand."

Smirnoff will take it to the streets in six cities across the nation, holding open casting calls for the cast for Season 2 and giving deejays who think they have what it takes the chance to prove their skills. Auditions will begin Thursday, May 19 - Saturday.

For more information on how to audition, click here.

The top deejays will board the tour bus and while traveling through seven cities be judged on their technical ability, track selection, originality, and crowd response. The ultimate DJ will be named the Master of the Mix and receive $250,000 in cash and prizes. Kid Capri, who deejayed for Russell Simmons' Def Comedy Jam and has produced sessions for Heavy D, Boogie Down Productions, and Quincy Jones, will anchor the judging booth, while the hottest musicians and notable veterans will make guest appearances throughout the season.

The show will air in the fall on BET, the nation's leading provider of and premier brand for quality entertainment, music and news television programming for the African-American audience. Check your local listings for further details.

For additional information, please visit www.masterofthemix.com. And while mixing it up, always remember to enjoy SMIRNOFF responsibly.

Audition Schedule:

LOS ANGELES: May 19 - May 21
HOUSTON: May 25 - May 27
MIAMI: May 28 - May 30
ATLANTA: May 30 - June 1
NEW YORK: June 1 - June 3
DETROIT: June 4 - June 6

About SMIRNOFF SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia, and the brand was revived in the United States in 1934. In a January 2005 New York Times blind taste test of 21 world-class vodkas, SMIRNOFF was named its "hands-down favorite." SMIRNOFF has always been known for quality vodka and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.SMIRNOFF.com.

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